The Global Language of Business

Panel DiscussionHow Bush Brothers is Transforming Its
Omni-Channel Commerce Experience

Watch On-Demand in GS1 US University

Family-owned Beautiful Bean CompanyBush Brothers® joins The Digital Shelf Institute®, Salsify®, and GS1 US® to share an in-depth view on how it's transforming the omni-channel experience.

This recipe for success starts with having the right people in the room. Mix in accurate and consistent product data shared through the Global Data Synchronization Network™ (GDSN) and the result is an omni-channel commerce experience that satisfies customers and trading partners alike. When these supply chain and digital experts come together, you can expect a lively discussion where we examine and breakdown how Bush Brothers is building a solid content strategy through:

  • Collaboration between Sales, Marketing, and Supply Chain Teams
  • Processes supported by standards that are designed to be flexible in dealing with customer/product demands
  • Technology that is user friendly, agile, and easy to implement

PanelistsMeet the speakers


  • John Apicella, Product Manager at Salsify
  • Kristen Arnwine, Omni-Channel Manager at Bush Brothers & Company​
  • Peter Crosby, Executive Director at The Digital Shelf Institute
  • Caitlin Gouge, Consumer Experience Manager at Bush Brothers & Company
  • Georgette Suggs, Product Data Analyst at Bush Brothers & Company​
  • Norma Crocket, Director, Community Engagement at GS1 US