GS1 US is part of one of the largest identification and standards organizations in the world – we are best known as the administrator of the U.P.C. barcode. We help organizations uniquely identify products, locations, companies – and then share that information in a consistent way. As a global, neutral organization we bring companies of all sizes together to discuss and solve business challenges. This includes best practices for efficient supply chains, effective business relationships and providing consumers access to trustworthy information about the products they buy.