GS1 US has a robust innovation process to support members as they navigate the accelerating pace of change driven by consumers' expectations for more personalized experiences. Digital disruptors like the Internet of Things, artificial intelligence, and computer vision are reshaping what is possible for businesses to meet these expectations.

We are working with industry to meet customer demand at scale in a world where "everything that can be connected will be connected." Our innovation team leads and nurture conversations and collaboration across stakeholders for unique identification, building communities of trust and engagement that address physical and digital business challenges.

Explore our insights, events, and news to learn more about how the intersection of emerging technologies and GS1 Standards can move your business forward.

Download Our Innovation Overview


Questions? Contact Us.

GS1 US helps drive business transformation by collaborating with industry first movers. Connect with our innovation team to learn more about how standards can help your company take advantage of the technologies of the future.