Virtual RoundtableThe New Frontier of Digital Sourcing

Industry experts discuss how to gain competitive advantages through digitizing raw material attributes

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OverviewThe New Frontier

Increasing demand for product information in retail — from how it was distributed, packaged, and made all the way downstream to how the raw materials were sourced — has presented brands with new opportunities for growth. By stepping into the new digital frontier, brands today can utilize this sought-after information to gain competitive advantages.

Hear from industry experts on how digitizing raw material attributes can help quicken decision making for corporate buyers, improve demand visibility and order efficiencies, discern consumer material preferences, enable product circularity in the supply chain and more.

  • Brion CarrollIndependent Consultant

    Fueled by his twenty years of experience, Brion serves the Retail industry as an independent industry consultant. Focusing on Product Lifecycle Management / Digital Transformation, he led the team that delivered the industry’s first web-based PLM solution known as FlexPLM and maintained that role at PTC serving as VP of Business Development.

  • Lauren CurleyAssociate Product Development Manager, PVH

    Currently leading the Dress Shirt product development team with owned and licensed brands, Lauren collaborates with Design, Marketing, RM, Tech and Supply teams to ensure all details of the lines are executed from conceptual ideas into full garments.

  • Annemarie GallipoliSenior Art and Trim Manager, PVH

    Having been in the industry for thirty plus years, Annemarie has worked in different capacities from trim and product development to production sourcing. For the past five years she has worked at PVH as the Senior Art and Trim Manager working hand and hand with The Marketing team to develop dress shirt trims for various brands.

  • Joanne StetsonVP of Sales and Marketing, Material Exchange

    A veteran of the shoe business, Joanne has over 30 years of experience in merchandising, sales, marketing, sourcing and materials in the footwear industry. Having worked for and held senior leadership positions with brands such as Esprit, Dr. Martens, Diesel, Birkenstock and Ariat International, Joanne has a passion for materials and wealth of knowledge of the industry