DeCoded Video | Digital Product Identity: How Can We Trust What We Buy Online?
With Melanie Nuce • Jun 8, 2020
In this video, Melanie Nuce, SVP at GS1 US, discusses how consumer trust in the products we shop for online can only be built through digitally verifiable, secure credentials for physical products. Digital identity is the reputation that follows a physical product, digitally. Now, more than ever, consumers need to trust that digital identity.
About Melanie Nuce
As senior vice president of corporate development at GS1 US, Melanie leads a team that investigates new technologies, partnerships and business opportunities to increase the relevance and reach of GS1 Standards—the most widely used supply chain standards in the world. She oversees the exploration of collaboration opportunities to help businesses leverage emerging technologies including the Internet of Things (IoT), blockchain, and machine learning.
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